Custom lettered brand identity logotypes for Jupiter pub restaurants. Originally done for their Berkeley storefront neon sign, the script version was done first in ink on posterboard, then I rendered these digitally for print advertising.
The client subsequently has used these extensively in social media, for advertising, billboards, menu and other printed materials, glassware, coasters, wearables, keg labeling and large-scale advertising graphics on delivery trucks.
The initial client request was for a logo script with a nostalgic, European appearance.
Top, middle and photo:
Jupiter Berkeley, CA
For Jupiter former Walnut Creek location