Mark Eastman Design Photography Writing About Contact

ABOUT

Photo

I was born and raised in Oakland, California, and took to art at an early age, including drawing, lettering, photography and making amateur movies. After high school, junior college and working six years full-time as a commercial sign painter at The Art Sign Company in Oakland, I attended California College of the Arts and graduated with a BFA in Graphic Design.

Previously I've worked full-time as a designer at Adobe Systems, Communication Arts magazine, Google and Epsilon (Hawkeye). Since January 2020 I've worked as an independent freelancer.

Freelance Clients:
Triple Rock Brewery, Jupiter Brewing Co., David Baker Architects, William's Brewing, California BMW (CalMoto), City Bike magazine, Menlo Velo Bicycles, Font Shop International, Klutz Press (Scholastic Books), StreamWorks, Vicolo Pizza, Bicycle Quarterly magazine, Compass Bicycles (René Herse Cycles), American Cyclery and Gradient Ventures.

Pro Bono Clients:
California College of the Arts, AIGA San Francisco Chapter, Peninsula Habitat for Humanity, Menlo-Atherton High School, San Jose Jazz, and the City of East Palo Alto.



Skill Set

Art Direction
Graphic Design
Visual Design
Web & Email Design
Typography & Lettering 
Layout
Production (Web & Print)
HTML/CSS Editing
Illustration (Icons/Vector)
Information Graphics
Photography (Studio & Location)
Image Editing & Retouching
Writing:
(for Editorial,
Technical and 
Promotional Content)

Software Experience

Adobe Creative Suite:
Acrobat
Illustrator
InDesign
Photohop
Sketch 
Figma
BBEdit (HTML/CSS)
Google Workspace:
Drive, Docs,
Sheets, Slides,
Sites
Microsoft Office:
Word, Excel
PowerPoint
SharePoint

LinkedIn Profile



EXPERIENCE


Designer / Photographer / Writer (Freelance)
Mark Eastman Design & Photography

Palo Alto, California
(2020–Present; 2002–2006; 1993–1994)

Graphic design, art direction, layout, typography and production for mobile, web, email and print based media.
Photography for editorial, advertising, commercial and pro-bono clients.
Writing for editorial and promotional content.


Art Director
Epsilon (Hawkeye)

San Francisco, California
(2012–2019)

Graphic design, art direction, layout, typography, illustration and production of Google clients’ web and email marketing communications for Google products including: Google Assistant, Home, Maps, My Business, G Suite, Fi, EDU, Express/Shopping, Growth Lab, Partners, and Ads (AdWords). Design and production of large scale internal infographics. Design and production of brand guidelines. Logotype and icon design. Design and production of presentation materials and pitch decks. Design and production of Google books including Winning the Zero Moment of Truth and The Small Think Big Book.

Graphic design, art direction, layout, typography, production, photo-retouching, illustration for mobile, web, email and print based media for Delta Airlines client.

Accomplishments: Helped to build and expand both Google and Delta client work for Epsilon teams.


Designer, embedded vendor
Creative Lab, Google, Inc.

Mountain View, California
(2007–2011)

Graphic design, layout and production of Google online, mobile and print based brand marketing materials including, books, case studies, brochure design, direct mail, iGoogle home page themes and modules, banner ads with animation, illustration, icons, infographics, logos, email marketing communications, website design and mock-ups for presentations. Production of Google lenticular (3-D) security badge artwork.

Accomplishments: Contributed to Creative Lab in-house agency Google design and brand work and its success within and outside the company.


Associate Designer, Contributing Writer / Photographer
Communication Arts Magazine (Coyne & Blanchard, Inc.)

Menlo Park, California
(1994–2002)

Graphic design, art direction, editorial design, layout, production and proofreading of Communication Arts magazine, the world's leading trade publication on creative media. Redesign of the Communication Arts identity and the print publication in Spring 1995. Design and production of CA collateral, print advertising, direct mail, web banner ads and other brand materials. Contributing writer (typography articles, book reviews). Contributing photographer (portrait, table top, and advertising).

Accomplishments: Worked on over 50 issues of Communication Arts magazine and contributed to its growth in readership through the redesign of the publication, design and production of it's marketing promotions in print and online, in addition to contributing editorial magazine content.


Member of Typographic Staff: Digital Font Editor
Marcom Group: Designer
Adobe Systems, Inc.

Mountain View, California
(1991–1992)

Adobe Typographic Staff (Digital Font Editor): Type 1 PostScript conversion of digital typefaces under license with original type foundries including Monotype (UK) and Berthold (Germany).

Adobe Marcom Group (Designer): Design and production of Adobe marketing publications for print including Font & Function magazine.

Accomplishments: Contributed to Adobe's Typographic Library, marketing publications and it's success in the marketplace as a leader in high quality digital typefaces.




EDUCATION


California College of the Arts
San Francisco, California
(1988–1991)
(Founded in 1907 as California College of Arts and Crafts, renamed in 2003)
Bachelor of Fine Arts, Graphic Design, 1991.

When not at work I enjoy art, film, jazz, the outdoors, and am an avid cyclist.