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Menlo Velo Bicycles

Brand identity logo design and illustration for Menlo Velo Bicycles, an independent bicycle shop in Menlo Park, CA.

Illustration based on photographs I made of track racing at Hellyer Velodrome in San Jose.

On the overall design, the client specifically requested the medallion shape and World Champion rainbow cycling stripes and subsequently made a duplicate version of this original design, replacing the illustration with a cyclocross silhouette image, for cycling jerseys.

Menlo Velo Bicycles